As someone who has been doing real estate for a while now, I understand how much home maintenance plays a role in showcasing a property’s best features. Maintaining your home keeps it in better shape in the long run, and if you DO want to sell one day, it will make an overall difference. Over the years, I’ve put together a general guide based on the season with things my clients can do to not only maintain their property but position it to sell with its best foot forward. Real estate is so fast-paced, and the reality is… first impressions matter. It’s hard to come back from a shitty first showing. As agents, it’s our job to make sure our clients know this information, so I’m sharing it with you today. This “checklist” is broken down by season and is filled with things you can easily do to improve your listing!
Accentuate Winter-Ready Features:
Put the spotlight on features that make the home winter-ready. Highlight energy-efficient heating systems, well-insulated windows, and any other amenities that make the property comfortable during the colder season. This is especially valuable if you’re selling somewhere that gets really cold!
Welcome Buyers with Warmth:
Create a welcoming atmosphere during winter showings. Keep the property well-lit, use warm colors in the decor, and consider adding seasonal touches like a cozy blanket or festive decorations. Setting the correct vibe from the jump is your job as an agent, and it’s something that takes minimal effort but makes a difference.
Offer Winter Maintenance Tips:
Provide potential buyers with insights into winter maintenance. Share tips on preventing frozen pipes and keeping the home in good condition during winter months. This is where you show your expertise as an agent and your commitment to knowing your shit. Not only does it enhance your credibility but it’s something buyers will truly appreciate.
It’s All About the Curb Appeal:
Gorgeous weather season = time to boost that curb appeal. Repair any winter damage, refresh landscaping, and give the exterior a fresh coat of paint if needed. A welcoming exterior can make a lasting first impression on potential buyers and sets the tone for a showing immediately.
Highlight Outdoor Living Spaces:
Sometimes, it’s all about the potential that a property offers. That goes for the outdoor spaces as well. Clean and stage decks or patios to create inviting areas for relaxation and entertaining. This can help buyers envision the lifestyle your property offers, even if it needs a little R&R.
Deal With Roof and Gutter Issues:
Of course, we all love the pretty, aesthetic features of a property, but the reality is a well-maintained roof is a key selling point. Check for any issues, such as loose shingles, and ensure gutters are clean. A sturdy roof means buyers are going to feel more confident about the property’s overall condition which is a win for you and your clients.
Cooling Systems Are a Go:
Make sure the air conditioning system is in top shape during the warmer months. No one wants to come to a showing where the property is hot AF. A cool and comfortable home will leave a positive impression on buyers even if they don’t realize it.
Summer Means Outdoor Appeal:
Summer is warm and beautiful, and if you’re not capitalizing on that, you’re making a mistake. Keep the lawn manicured and healthy, plant pretty flowers or add some to a pot on the porch, and create an inviting atmosphere. If the outdoor space is well-maintained and looks good, that’s a major selling point for you.
Highlight Energy Efficiency:
When the weather is boiling hot, energy-efficient features are very attractive. Showcase any improvements, such as well-sealed windows and doors, to emphasize cost savings for potential buyers.
Create a Cozy Atmosphere:
As temperatures start to get chilly, highlight the coziness of your property. Stage fireplaces and use warm, autumn-themed decor during showings. This will help buyers envision the comfort they’ll find in the colder months, and everyone loves a cozy environment.
Emphasize Insulation and Efficiency:
With winter around the corner, it’s important to showcase the insulation and energy efficiency of the property. Buyers appreciate a home that is warm and cost-effective to heat during chilly seasons.
Check on Exterior Maintenance (again):
As the weather continues to change, make sure the exterior is ready to handle it. Repair any peeling paint, clean gutters, and secure loose boards. As I’ve mentioned before- if an exterior is well-maintained, this shows buyers that the property is cared for.