Client relations are a huge part of this business and play a large role in the success of your career. Building connections and maintaining relationships is what can provide new opportunities and leads that you wouldn’t have gotten otherwise. Simply put, the time and energy you put into your professional relationships matters! This extends to maintaining a positive relationship with current and past clients, too. Of course, a lot goes into the success of those relationships and how happy a client is working with you, but little touches here and there can’t hurt. I’m laying out a few simple touches you can do to make a client feel special in this blog post. Most take minimal effort but make all of the difference…
Get them a gift for their new residence
After you’ve closed the deal and are welcoming your clients into their new home, give them a little housewarming gift! This will continue the excitement of their home purchase and shows that you care. You can get them a larger gift or I like to pick out several, smaller things that feel more curated and personal. Chic hand towels, candles, and soaps are always enjoyed, or grab them something more practical and gift nice plates or a fun cocktail glass set. Regardless of how big or small the gift, the client will appreciate the gesture.
Secure them a local membership or jot down recommendations
If your clients are moving to a new area, getting to know their surroundings is a large task they’ll be facing. Help them become more familiar with their community by getting them a membership to somewhere fun and interesting! Depending on the client, this could be different. If they have children, try a membership to somewhere kid-friendly like a zoo or kid’s club. If you’re not sure what they might like, I think a curated list of recommendations in the area is always a nice touch. Fill the list with restaurants, shops, parks, and more that they can check out in the area to get to know their new community.
Send a personalized gift for a big occasion or holidays
We all get those generic cards from the dentist or local store on birthdays or major holidays, and let’s be honest, they end up right in the trash. As you get to know your client, take note of any major events happening in their life, and then send them a personalized card or gift when the time comes. And I’m talking actually personalized – write them a nice note, send them something they need (or talked about needing), or even sending flowers is always appreciated. Don’t go the standard route with the same lame card everyone gets at the holidays. Take some time and make it special for your client. Trust me, they’ll notice!